Business Strategy
This is big.
And yet—too often, not enough time or thinking goes into building the right strategy. Sometimes, there isn’t even a strategy at all. (Yes, really.) But how can you expect to arrive at your destination if you haven’t decided where you’re going?
Strategic planning is your longer-term roadmap—typically looking 3 to 5 years ahead. Your business plans, on the other hand, are shorter-term (usually 12 months) and are shaped by your strategy. They break down the big picture into focused, achievable steps.
Setting strategic objectives is one of the most important decisions you’ll make as a business leader. But here’s the challenge: strategy is all about choices—often with imperfect information. Market shifts. Political uncertainty. Competitor moves. Economic changes. The hard question is: what are the risks of going down this path—and what are the risks of standing still?
Strategy development is a journey. My job is to guide you through it—step by step—so that you arrive at a clear, confident, and well-balanced plan. One that gives you direction, creates alignment, and builds resilience in an uncertain world.
The good news is that there are tools and templates which can help you form your strategic plan.
Key aspects in preparation of your plan are:
Starting with the market position
Linking your plan to your Culture to you Purpose, Mission and Values which should already be in place
Getting sufficient intelligence around your market and your competitors
Having the right diverse team on board to create the plan
Allowing sufficient time
Understanding how your longer-term strategy will then lead to yearly business plans is vital in ensuring you create the right implementation steps and successful plan execution
Making bold predictions about growth targets is not strategy. Strategy must come with the clarity of the “how” as well as the “what”.
Tweaking product ranges and services is also not strategy. There are simply enhancements to the current business.
Strategy has to make bold steps to achieve growth or a step change needed in the business to achieve the Vision.
